From Morse to Malware: Lessons in Technological Knockouts
Just before a certain fight with Evander Holyfield, Mike Tyson famously said, “Everyone has a plan until they get punched in the mouth.” Now, to be sure, Mike was giving his twist on an old says that “no plan survives first contact with the enemy,” but what some people might not realize is what is true in the boxing ring and on the battlefield is also true when it comes to corporate planning. History is replete with companies getting punched in the mouth despite their best planning and intentions. One example of this was back in the 19 th century when Western Union got smacked in the mouth by the invention of the telephone. Western Union had managed to monopolize the telegraph industry and spent a great deal of money and time making sure that they had reached saturation with telegraph wires, stations, and operators, but what they hadn’t foreseen was the invention of a technology that completely devalued their work in the telegraph industry. Telegraph as a technology was revolu...